Blog

Last week I introduced all of you to our newest products, MemberWhen Business Solutions. This week I’m going to get into the benefits of using audio content for your business, and how our customers have already been taking advantage of the increased engagement.  Increased Engagement Every company is always wondering “how can we increase engagement?” Content is usually the answer and can come in many different forms such as photos, videos, infographics, etc. An often forgotten form is audio which has proven to have some of the highest engagement rates and is a great way to deliver information to a user. Personality By adding audio content to a website, it adds personality and character to a company. Something that consumers look for when making a buying decision. By hearing directly from a founder,  CEO, or the leadership team, or the creator of a product, it allows users to be engaged, and connect with them on a personal level. Authenticity There is something very honest and authentic about audio. We capture voices through casual conversations that are directed by questions and topics from our storyographers. It’s not scripted, rehearsed, or overly practiced. It’s real. Videos are often driven by the visual element, what people look like, what is being displayed, and audio (the heart of the content) tends to take a back seat. Users get distracted by what they’re looking at and don’t focus on the purpose of what they’re watching. Audio delivers content in a no fuss, authentic way that allows users to easily comprehend.   Implementation This benefit is geared more towards the IT or web developers of a company, and I’m confident they’ll appreciate it. Audio is saved as an MP3 file which is very easily uploaded to most website content management systems such as WordPress. There are also advanced tracking options to see things like how long users listened for, when they paused, etc. Our tech team at MemberWhen can help with all of this when the time comes. Cost Effective One of the most important elements of content does tend to come down to cost. Businesses and more specifically marketing teams are often given a tight budget and struggle to do the best they can to get the most engaging content possible. MemberWhen has created a streamlined process that allows us to have competitive prices that won’t break the bank. We often find that our audio content rates are less than a ¼ of the budget needed for video - a major benefit for companies. For a full breakdown of what we offer, visit our business solutions page of our website. All solutions so far have been tested and are showing higher engagement rates than written and traditional content. If you’re interested in our Business Solutions for your company, email me to learn more – Lindsay@MemberWhen.com

It’s been a little over two months since I began my journey working at MemberWhen, and I must say it has been an incredible two months. The team, the office, the vision, the mission, the passion, all of it comes together to be a great place to work. But what really got to me was the product. It can be difficult to explain the value of a MemberWhen audio story, especially to someone that hasn’t ever heard one before. So until I really dove in and listened to a few completed stories, I had no idea how powerful they were. I found myself so touched and even crying at times, listening to stories of people I didn’t even know. That’s impressive. Now it’s my job (literally) to make everyone else in the world aware of MemberWhen and the incredible ability we have to capture and record personal stories. (more…)

Conversations with MemberWhen storyographer’s are designed to be easy and organic -- they are truly meant to be just what they’re called, a conversation. There’s no need to prepare, but we understand, if it’s your first MemberWhen, you want to anticipate topics of discussion and what you may want to say. We’ve got you covered. (more…)

When I first started working at MemberWhen, I wondered if we had the right approach. We work in audio while life is overflowing with photos and videos. And most of what we make is about 30-minutes long while the average attention span is 8.25 seconds. I couldn't help but think, "Why this way? Why don't we use photos and videos? Why are they so long? Is this the best way to connect with people?" But now I've been an editor at MemberWhen for a year and a half and I've helped people capture hundreds of memories that mean the world to them. And I wouldn't change a thing. (more…)

MY MEMORIAL DAY TRIBUTE

This Memorial Day I'd like to share a special story about a good buddy of mine.  I've had the privilege of serving alongside many great men and women in the US military.  To you they are the men who rescued Jessica Lynch, Captain Phillips, and numerous other hostages from terror's grasp. They are the men who brought Osama bin Laden to justice.  They are the men of Naval Special Warfare (A.K.A. "U.S. Navy SEALs).  SEAL stands for "SEa, Air, and Land", the three means of insertion for these special operators. (more…)

So you purchased your first MemberWhen and are ready to get the process started. It’s time for the first step, which is to schedule a time to chat with your storyographer. But wait -- what exactly is a storyographer? This short post will give you a background on what a storyographer is and what you need to know about this conversation. (more…)

Mother's Day is a special time of the year at MemberWhen.  But we must admit, moms are on our minds long after the holiday has passed.  From interviews with clients to water cooler chats about our own, moms remain a popular topic at MemberWhen.  We nurture conversations and reflections of moms in an effort to capture those priceless memories of her, the ones that tell the story of her life and let her leave a legacy for years to come.  The audio stories we produce reflect various people and chapters of life, and we would be fooling ourselves if we said our favorites didn't include mom.

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When you're a start-up, explaining who you are and what you do can be a challenge. That task becomes even harder when you’re a company with a brand new concept and product. So, it’s understandable that we have a bit of a tough time articulating exactly what our core product, our audio stories, our personal podcasts are. Finding the right words to describe a MemberWhen was easy, but defining it was a different story. We knew our invention contained elements of podcasts, documentaries, and personal diaries- but no single phrase seemed to capture the unique form of storytelling we had created. Plus, how do you name something that’s never existed before? Well, after many long chats and brainstorming sessions, we finally found the right title for our creation: personal podcast. An audio story that has many different categories and options to present your personal story or message, in the form of a podcast. (more…)

You just wrapped up a conversation with your MemberWhen Storyographer. You put your phone down and suddenly think, "I didn't say anything useful. I sounded terrible. My gift for my mom is ruined!" Fear not! You did great and I'm going to tell you why. (more…)

One of the questions we get asked the most is, "What is Skype and why do I need it?". We conduct conversations with people in 1 of 3 ways; Cell phone, home/office phone (landline) or Skype. Each method has pros and cons. Here is a short comparison of the various methods for having a conversation with our Storyographer. and provide clips of each method so you can hear the differences and decide which works best for you. (more…)

Last week we introduced 10-Minute Love Story a new podcast series exploring love in its real-world form - funny, awkward, and imperfect. We feature real couples sharing the stories of how they met and what their life together is like.

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The renewable energy company I co-founded was acquired, and I was winding down after having worked with the parent company for a few years. I now had time to think: about startups, about family, about balance, about making a difference. There are three things that drove me to start the audio storytelling company, MemberWhen: (more…)